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Product Description
ISBN: 0547247990/ ISBN-13: 9780547247991
How We Decide
(Trade paperback)
by Jonah Lehrer
Mariner Books, 01/2010, 302 pages, English
Lehrer shows how people are taking advantage of the latest advances in neuroscience to make better television shows, win more football games, improve military intelligence and discover how and why people make the decisions they do.
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